Malaysia's Cold Chain Industry Guide


5 Things You Must Know About Insulation and Poultry Supply Chain

Cold Chain Industry Overview June 3, 2022


Cold Chain Logistic Food and Beverage Food Supply Chain Insulated Building Material Sandwich Panel

Meat is a perishable product with a short shelf life and, as a result, a short selling period. As a result, cold chain management in meat supply is critical for ensuring the quality and safety of meat/poultry products.

On the other hand, poultry refers to the practise of raising domestic birds for their eggs and meat. These birds can be chicken, geese, ducks, turkey, etc. Poultry farming has been practiced for many years and is an important part in most South East Asian countries, such as Malaysia and India.

Did You Know 

The Malaysian poultry industry is self-sufficient, able to produce 98.4% of the national demand for poultry meat and 11.3% of the demand for chicken and duck eggs



A poultry chain can involve production, transport, processing, packaging and storage, and retailing. Maintaining proper refrigeration temperatures during meat and poultry transportation and storage is a challenge. Meat should be transported correctly to avoid contamination and the growth of bacteria on the product.

The Importance of Insulation in Poultry Supply Chain 

There are various guidelines when it comes to transporting fresh meat and poultry safely such as pre-cooling the goods and keeping them at below 4˚C.

Similarly, it’s important to have insulation in a poultry housing, a method of covering the habitats of layers and broilers in order to keep the temperature stable. Insulation will help maintain temperature, protect from UV rays or climate change and manage diseases.

Fact 1: Chicken Loves Aircond

The average body temperature of chickens in a poultry farm should be at 41˚C for healthy farming. This environment provides them an optimum level for internal maintenance and growth, ultimately affecting the quality of the eggs.

In hot weathers, such as Malaysia, insulation is important to decrease the rate of heat gain from outside into the farm and into the birds. It’s also good to take note that birds themselves heat the farm. This means in most situations, the point is to prevent birds from over-heating. Thus, having insulation will help maintain or regulate temperature according to the weather for them to survive, thrive and grow.


Fact 2: Chickens Lay More Eggs Under Aircond Condition

Now that you know chickens enjoy a cooling weather, do you also know that their rate of laying eggs depend on the temperature around them as well? Having a properly installed insulated wall in the poultry house will keep the coop at optimum humidity levels. 

When this happens, chickens produce more eggs! Insulation of the walls keeps them cooled during warm weathers, allowing them to withstand a higher temperature. Aside from producing more eggs, it also prevents them from falling sick.


Fact 3: Different Poultry Has Different Transport Means

In a result of slaughter, there are three types of poultry that you should know. They are fresh meat, processed meat and frozen meat products.

Each type of meat has a different guideline when it comes to transporting them from one end to another. 

  • Because fresh meat has a limited shelf life, it must be in the supermarket within two days. As a result, fresh meat products are rarely transported over long distances.

  • Processed meat products can be frozen or fresh. As a result, trucks are the most common mode of transportation, particularly for fresh meats.

  • Frozen meat, for example, can be shipped all over the world. If a product is processed, the meat is transported from the slaughterhouse to the meat processing manufacturer, who then distributes it to retailers and supermarkets. 


Fact 4: Optimum Temperature for Poultry Meat

Temperatures may rise sharply during the distribution of fresh meat to wholesale or distribution outlets, with little time to cool. Temperatures within the container can fluctuate by 15˚C to 20˚C. 

Although transportation equipment is probably capable of keeping a cool environment, it must be opened and closed frequently for deliveries. If temperature increases are to be kept to a minimum, personnel responsible for distributing fresh meat to wholesale or retail outlets must be trained.


Fact 5: Minimal Human Contact with Poultry Products

Poultry meat should be transported (and prepared) correctly to avoid contamination and the growth of bacteria on the product. Wrap the product in newspaper as an insulator, place it in a cooler, and then wrap the cooler in a blanket, covering all cracks, to keep the product as cold as possible and prevent spoilage and bacterial growth.

This way, the meant can be transported from the farmhouse to supermarkets or groceries in a hygienic manner, maintaining its quality and freshness.